Problem Statement Of Bank Marketing analysis
Analyze Marketing data for call campaign by bank Try yourself! Your client- a Portuguese banking institution—ran a marketing campaign to convince potential customers to invest in bank term deposit. The data is related to direct marketing campaigns of the bank. The marketing campaigns were based on phone calls. Often, more than one contact by phone to the same client was required, in order to assess if the product (bank term deposit) would be ('yes') or not ('no') subscribed: Data Fields age;"job";"marital";"education";"default";"balance";"housing";"loan";"contact";"day";"month";"duration";"campaign";"pdays";"previous";"poutcome";"y" 1 - age (numeric) 2 - job : type of job (categorical: 'admin.','blue-collar','entrepreneur','housemaid','management','retired
